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The Art and Science of Persuasion

Read Harnessing the Science of Persuasion(Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part      I:  Examples  
    1. Assemble advertisements,       commercials, or personal experiences/observations that illustrate each of       the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.  
      • Submit “Part I”, a separate document with the        examples you located.  Preferably, copy and paste print media        examples, along with proper citation information; links are acceptable        for broadcast or electronic media (television, internet, etc.).  If        neither images nor links are available (e.g., in the case of a personal        observation or experience), a brief description will suffice.         Label your examples clearly and provide a one paragraph explanation for        each.
  2. Part      II:  A Social Psychological Analysis of _______ 
    1. Explain in-depth how       social psychological principles of persuasion are relevant for one of       your selected advertisements, citing relevant research.  Relatecharacteristics of       the communicator, the message, and the target audience. 
    2. Formulate a plan to       intentionally enhance persuasiveness.  What are various alternative       techniques one might employ effectively? 
      • Submit “Part II”, structured as a paper and written        in APA style.

The Art and Science of Persuasion paper

  • Must      include Parts I and II.
  • Must      be 3 to 5 double-spaced pages in length (including Part I, but not      including title and references pages from Part II) and formatted according      to APA style as 
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