*due in 3 hours*apple company overview and instruction

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Instructions:

You are a research group from BSocialMarketing, LLC. -a marketing consulting company that evaluates the effectiveness of clients’ social media activities/ websites.

As a group, you will select a publicly-traded company and analyze the social media aspects of that company. 

Overview:

Over the last several years, more companies have begun to use social media as part of their overall communication and marketing strategies, and you have been asked to investigate…

  • how successful is their social media campaign,
  • what are the current trends,
  • how companies have changed the way they do business,
  • and what the future looks like in the context of social media use.

Objective of research:

  1. Investigate how your selected company is using social media to enhance communications and business interactions within the company (internal communication: Employee) and externally with partners, vendors, customers, and the community. Social media includes but not limit to: Twitter, LinkedIn, Facebook, YouTube, etc.…
  2. Investigate the individual company by asking…
    •             What specific examples and details is the company using social media?
    •             How are they being implemented? Is there a strategy?
    •             What are their objectives?
    •             Are they successful?
    •             What results have they seen that can specifically be tied to social media? Increase in revenue or customer satisfaction?
    •             What improvements could they make?
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