SOLUTION: Critical Media Switch Off and Read Advertisement Analytical Review

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SOLUTION: Critical Media Switch Off and Read Advertisement Analytical Review 1

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Advertisement Analysis
The advertisement “Switch Off and Read” was made by the worldwide advertising
agency network BBDO for Ireland’s top bookseller Eason to encourage children to develop a
love of reading and spend more time doing so and less on screens. The campaign targets
underage children and parents to spend more time reading together or individually in an age in
which technology plays a significant role in peoples’ lives. The advertisement urges viewers to
consider how excessive screen time potentially impacts the lives of one’s children or those of a
relative or close friend (Gavin).
The words featured on the campaign read “wireless connection” and “switch off and read
with Eason,” clearly convey the message that children should disconnect from technology now
and then to recharge and enjoy other activities such as reading or reconnecting with family and
friends. The implied message is that children can improve their l…

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