SOLUTION: HU Adverse Environmental Impact of Current Consumer Products Discussion Paper

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Assignment Guide & Rubric – Paper 2 – Comfortable Conservation
This assignment is designed for you to demonstrate to me that you understand the meanings of the phrase
comfortable conservation, the acronym KEEPRAH, and to demonstrate your creativity in sketching a marketing
strategy to promote widespread use of the more environmentally friendly products you studied.
Please write a 3 page paper discussing and analyzing how “comfortable conservation” in a particular
consumer product area would probably improve environmental stewardship. Your purpose is to
consider the positive ramifications of encouraging people to conserve environmental resources similar to our classroom discussions about the improvements in refrigerator efficiency.
Focus your study on a particular class of consumer products such as lighting, home or business air
conditioners, home water heaters, home or business heating, toilets; shower heads; bathroom &
kitchen water faucets – home or business, decorative lighting (e.g., Christmas lights), clothes washers
and dryers, home roofing materials (cool roofs), electronic books, etc.…
In your analysis and recommendations please discuss & report (referring to reliable scientific research)
how current products of the type you are considering adversely impact the environment, what
technological advances are currently available if people would use them, what means might be best to
encourage more widespread use of more environmentally friendly versions of these products
(including private business versus government involvement), your recommendation(s) to improve
environmental stewardship using the products you are considering, and any biblical worldview
implications in adopting your suggestions (e.g., economic and/or ethical consequences).
Include with your recommendation(s) at least one cultural value or characteristic (from KEEPRAH) that
leads you to believe that your idea has a good chance of being accepted and implemented. Your
recommendations should explain to me HOW you plan to get the general public on-board with the
ideas you have expressed earlier in the paper – i.e., ideas related to conserving and protecting our
environment. Share your MARKETING strategy. Your recommendations (marketing strategy) must
be MORE detailed than simply saying: “I will get the word out through the media…”
Consult at least two reliable scientific sources (NOT peer reviewed) that discuss how your product area
impacts the environment. Describe the studies you researched – their conclusions, and the evidence
used to support them. Your analysis should include a discussion of scientific evidence for/against the
value of their product in lessening, mitigating, or repairing environmental damage. Much of this
information can come from companies that produce and market the product you chose to study.
Be sure to cite your references properly (MLA, APA, or Turabian – chose one & be consistent)
throughout your paper. Be especially clear with referencing the two outside articles you analyzed.
Assignment Guide & Rubric – Paper 2 – Comfortable Conservation
Student Author: ………………………………………………………………………………………………………………………..
Consumer Product: ……………………………………………………………………………………………………………………
Reasonable choice of consumer product area to
consider.
Reporting and analysis of adverse environmental
impact of current products or their use
Technological advances available now or likely
available in the near (5-10yrs) future that would
minimize any adverse environmental impact.
Recommend actions by both private and
governmental sectors to encourage use of more
environmentally friendly products.
Point out cultural characteristic (KEEPRAH) that
makes recommendation likely to be implemented.
Based the discussion & recommendations on
scientific evidence & rational arguments, not
simply on your opinions.
Biblical worldview implications linked to your
suggestions.
Begins & ends effectively.
EXCELLENT GOOD ADEQUATE
30
26
22
FAIR
18
POOR
15
OMIT
0
EXCELLENT GOOD ADEQUATE
20
18
16
FAIR
14
POOR
10
OMIT
0
EXCELLENT GOOD ADEQUATE
20
18
16
FAIR
14
POOR
10
OMIT
0
EXCELLENT GOOD ADEQUATE
40
35
30
FAIR
25
POOR
20
OMIT
0
EXCELLENT GOOD ADEQUATE
30
26
22
FAIR
18
POOR
15
OMIT
0
EXCELLENT GOOD ADEQUATE
20
18
16
FAIR
14
POOR
10
OMIT
0
EXCELLENT GOOD ADEQUATE
30
26
22
FAIR
18
POOR
15
OMIT
0
EXCELLENT GOOD ADEQUATE
10
9
8
FAIR
7
POOR
5
OMIT
0
Provides adequate & accurate supporting
arguments, evidence, examples, and details.
10 Clarity of point of view & efficacy of persuasion.
Is well-organized and unified.
Technical 11 Used appropriate, direct language. Uses correct
genre/style for this assignment.
12
Used two reliable, current sources.
EXCELLENT GOOD ADEQUATE
10
9
8
FAIR
7
POOR
5
OMIT
0
EXCELLENT GOOD ADEQUATE
10
9
8
FAIR
7
POOR
5
OMIT
0
EXCELLENT GOOD ADEQUATE
5
4
3
FAIR
2
POOR
1
OMIT
0
EXCELLENT GOOD ADEQUATE
5
4
3
EXCELLENT GOOD ADEQUATE
5
4
3
FAIR
2
FAIR
2
POOR
1
POOR
1
OMIT
0
OMIT
0
POOR
5
OMIT
0
2
POOR
1
OMIT
0
FAIR
POOR
Content
1
2
3
4
5
6
7
8
Coherence 9
13 Proper presentation of sources – MLA, APA, or
Turabian standards – both through the paper and
on reference page. .
Grammar 14 Is free of errors in grammar, punctuation, word EXCELLENT GOOD ADEQUATE FAIR
10
9
8
7
choice, spelling, and format.
EXCELLENT
GOOD
ADEQUATE
FAIR
Creativity 15 Shows originality & creativity in realizing 1-10.
5
4
3
EXCELLENT GOOD ADEQUATE
Overall
TOTAL (out of 250)
COMMENTS:
Proposing energy, economy one building ho
Science In Culture
Comfortable Conservation
Comfortable Conservation
cf. Richard A. Muller, Physics for Future Presidents, WWNorton&Co, NY. 2008
• Comfortable – mitigating economic costs and
personal comfort impacts to individuals and
businesses.
• Conservation – wisely steward the natural resources
of the world by using them as efficiently as possible.
Keep substances with adverse effects (CO2, CFC’s,
air & water pollutants, etc.) from ever entering the
environment in the first place – instead of trying to
remove them later.
• Leave a ‘handprint’ not a ‘footprint’!
Example: Refrigerators
• In USA in 1974 – avg fridge had volume of 18 cubic ft and
used 1800 kWhr/yr = 100kWhr/cubic ft/yr
• In USA in 2008 – avg fridge had volume of 23 cubic ft and
used 500 kWhr/yr = 22kWhr/cubic ft/yr
• AND… – it costs (only 19.99 plus shipping ☺)
• – sorry – it costs less than half as much (in constant dollars)
as the 1974 smaller version.
• If today’s fridges in the USA had the efficiency of 1974
fridges we would have needed to build 23 more (1 gigawatt)
power plants (Coal? Nuclear?) just to power the fridges in
use today.
Refrigerator Efficiency – HOW?
• New technology – a little bit
• MOSTLY :
1) Fed Trade Commission required yellow labels disclosing
annual cost to operate the appliance → public “did the
math” => pay more for a more efficient appliance & save
money in the long run
2) DOE “encouraged” states to set efficiency standards
for fridges sold in their states – esp CA.
3) Utility companies offered a prize to fridge
manufacturers ($30mill) to beat federal standards.
Other Possible Conservation Avenues
• Lighting – Compact fluorescent lights; Light emitting diode
(LED) lights; LED Christmas lights;
• Appliances – dishwashers, washing machines, clothes dryers,
hair dryers, shower heads, low flow toilets, dual-flush toilets;
• “Cool” roof – reflects infrared light, but looks normal darker
colors; metal roofs;
• Electronics: computers, smart surge strips, electronic books,
smart heating/cooling thermostats, tv’s, ….
• Eco-friendly cosmetics; packaging; clothing (bamboo);
landscaping; floor coverings (carpet);
Other Possible Conservation Avenues
• Your response: Paper 2 – choose some other product and
share information (not necessarily peer reviewed) about how
that product helps our environment. ALSO develop a
marketing plan to encourage Americans to use this product
instead of what is being used currently.
• See the assignment guide and rubric at the link in Moodle.
• Some good resources are:
• Energy star: http://www.energystar.gov/
• Water sense: http://www.epa.gov/WaterSense/
• To get ideas only (no performance information)
http://www.ecomall.com/biz/house.htm
Involve Culture & Values
• Introduce KEEPRAH
• Introduce cultural values
• What aspects of American culture likely helped the
changes in refrigerator efficiency succeed in the
American marketplace?

KEEPRAH(T)
Examples:
• CU student with writing about low-flow shower head
• Enactus project with low-flow shower heads in some
dorms
• Pick ONE KEEPRAH characteristic – e.g. ecofriendly dishwasher – economics; education; health;
recreation; religion – TV commercial for these…
• Marketing idea – TV commercial about two
roommates – one uses shower timer; the other does
not …..

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