SOLUTION: LaSalle College Website Design and Screenwriting Dsicussion

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Website Design and Screenwriting
Lucian Mocanu
30/10/2020
Requirements:
I want to create my website.
It will be an informational website presenting the company and its products, services and contact information.
The site must contain multiple pages but not too many, since i want to keep it very simple.
Instructions
To complete this, I must:
1. I have to write a text of 450-500 words in which i:
• Define the website’s objectives. – describe my site website idea
• Define the target audience. – age and gender, I’m trying to reach
• Justify the communication strategy i will adopt (images, videos, etc.) based on the chosen target audience. – -what
promotional tools you will be using for website to attract my target audience
• Provide the URLs of two competitors’ sites—one as a model for your site, and the other as an example of what to
avoid.
Justify my choices by explaining how these two sites can help 2 competitors (1 good competitor and 1 bad
competitor)
How i create my own interface and how yours will be different. – Describe how my website will be different than my
competitors
• Explain my website concept, the technology that will be required to develop it and the functional characteristics i
want it to have. – web concept
• Identify my site’s main pages.
2. Hold a brainstorming session—alone and create a mind map of my thought process using XMind. – create a
brainstorming session mind map
3. Create a tree structure diagram of the website using Gliffy.
I have to be sure I’m using use the proper symbols. Create a tree structure
Table of Contents as indicate to learn the steps of the evaluated competency
Scenario: the client request is to create their website presenting their services and
contact information.
1. Identify user characteristics
3
1.1 Analysis of users in terms of age, culture and education
3
1.2 Determination of users’ degree of familiarity with computers and the application to be used
3
1.3 Determination of users’ degree of receptiveness with respect to the application to be used
3
1.4 Specification of users’ expectations for the website to be developed
3
2. Determine communication elements
2.1 Complete list of content elements in the scenario
3
2.2 Precise determination of the scenario’s underlying communication objectives
3
2.3 Accurate identification of the site’s necessary components
3
3.Participate in the ideation of the project
3
3.1 Active participation in the exchange of ideas
3
3.2 Creative suggestions for the project
3
3.3 Proper use of teamwork methods
3
4. Establish the project’s general framework
3
4.1 Research and comparative analysis of similar products on the market
4
4.2 Determination of the site’s functional characteristics
4
4.3 Establishment of the site’s hardware requirements
4
5. Plan the development of the website
4
5.1 Adaptation of the development environment
4
5.2 Diagramming of the website concept in accordance with ergonomic and aesthetic requirements
4
6. Create the scenario and storyboard
4
6.1 Precise definition of the site’s objectives
4
6.2 Logical diagramming and division of the navigation and display sequences based on the operating mode
4
6.3 Precise definition of functionalities proposed in the scenario
4
7. Plan the integration strategy
4
2
7.1 Creation of a detailed flow chart
4
1. Identify user characteristics
1.1 Analysis of users in terms of age, culture and education
The clients would be over 18 years old with medium to high revenues.
1.2 Determination of users’ degree of familiarity with computers and the application to be used
The degree of familiarity with computers and the application use is normal, the clients have the ability to
use computers and applications.
1.3 Determination of users’ degree of receptiveness with respect to the application to be used
The user’s receptiveness for their application will be stimulate with incentives to brig their friends and
new clients, including their free use for a certain degree of time
1.4 Specification of users’ expectations for the website to be developed
Users expect a responsive site with more options
2. Determine communication elements
2.1 Complete list of content elements in the scenario
Better communication between our company and client,
Update of client’s need’s every 3 days
2.2 Precise determination of the scenario’s underlying communication objectives
Depending the client’s need
2.3 Accurate identification of the site’s necessary components
Establish the market and competition
3
3.Participate in the ideation of the project
3.1 Active participation in the exchange of ideas
Have the last information and using the best technologies for promoting the site
3.2 Creative suggestions for the project
Establishing the SWOT and advantages beside competitors
3.3 Proper use of teamwork methods
Respect of ethics and regulations
4. Establish the project’s general framework
4.1 Research and comparative analysis of similar products on the market
Making the difference from competitors
https://turo.com/ca/en
http://www.communauto.com
4.2 Determination of the site’s functional characteristics
Faster, more reliable and secure
4.3 Establishment of the site’s hardware requirements
Site own cloud system, sustained by Blockchain
4
5. Plan the development of the website
5.1 Adaptation of the development environment
Continuous upgrading to newest security and market need
5.2 Diagramming of the website concept in accordance with ergonomic and aesthetic requirements
Using XMIND or Gliffy
6. Create the scenario and storyboard
6.1 Precise definition of the site’s objectives
Together with the client s need and c
Depending on competition
6.2 Logical diagramming and division of the navigation and display sequences based on the operating mode
Which can be adapted continuously
6.3 Precise definition of functionalities proposed in the scenario
Faster service than the competitors, lower commission, incentives for bringing new clints
7. Plan the integration strategy
7.1 Creation of a detailed flow chart
The flow chart will be adapted continuously
5
6
Website Development
582-NAD-AS
To learn the steps in the development of an interactive
Website
Tutor: Anita Colarossi
Email: anita.colarossi@ilasallecampus.com
– 2 absences ONLY for this
semester
– Can’t be late, can’t leave early
– Plagiarism (even copying my
notes and definitions of the topic
in your assignments are
considered plagiarism.
– Respect the assignment deadline
– If you need more time on
assignments, please let me know
24 hours before due date
Practical Assignment 1 – 25% Due on:
Class 3 @11:00pm (Thursday, October 8, 2020)
Practical Assignment 2 – 35% Due on:
Class 5 @11:00pm (Thursday November 5,
2020)
Final Project – 40% Due on: Class 6
@11:00pm (Thursday, November 19, 2020 – 48
hours after due date is accepted)
If you will be late, please let me know 48 hours
before due date
Assignment Layout
1. Cover Page:
• Assignment Name
• Name of Course
• Course #
• Your Full Name
• Due date of the assignment
2. Table of Contents
3. Assignment Submission:
• All assignments must be submitted in
PDF Format
• If they are in Word Doc or PowerPoint
Presentations I will send them back
[TITRE DU DOCUMENT]
[Sous-titre du document]
[École]
[Titre du cours]
We
I.
Executive ……………………………………………………………………………………………….. 2
Highlights
Objectives
Mission Statement
Keys to Success
II.
Description of Business…………………………………………………………………………….. 3
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
III.
Marketing ……………………………………………………………………………………………….. 6
Market Analysis
Market Segmentation
Competition
Pricing
IV.
Appendix…………………………………………………………………………………………………. 9
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
Executive Summary
Write this last so that you can summarize the most important points from your business plan.
Provide a concise but positive description of your company, including objectives and accomplishments.
For example, if your company is established, consider describing what it set out to do, how it has
accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and
when you intend to do it, and how you think you can overcome major obstacles (such as competition).
You can also choose to use the following four subheadings to organize and help present the information
for your executive summary.
Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.
Highlights
Summarize key business highlights. For example, you might include a chart showing sales, expenses and
net profit for several years.
Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.
Financial Overview
$120,000
Sales
$100,000
Net Profit
$80,000
Expenses
$60,000
$40,000
$20,000
$0
2011
2012
2013
2014
Objectives
For example, include a timeline of the goals you hope you to achieve.
Mission Statement
If you have a mission statement, include it here. Also include any essential points about your business that
are not covered elsewhere in the executive summary.
[BUSINESS PLAN TITLE] – [SELECT DATE]
2
Keys to Success
Describe unique or distinguishing factors that will help your business plan succeed.
Description of Business
Give a positive, concise, and fact-based description of your business: what it does, and what is going to
make it unique, competitive and successful. Describe special features that will make your business
attractive to potential customers and identify your company’s primary goals and objectives.
Company Ownership/Legal Entity
Indicate whether your business is a sole proprietorship, corporation (type), or partnership. If appropriate,
define the business type (such as manufacturing, merchandizing, or service).
If licenses or permits are required, describe the requirements for acquiring them and where you are in the
process.
If you have not already stated whether this is a new independent business, a takeover, a franchise or an
expansion of a former business, include that here.
Location
Remember that location is of paramount importance to some types of businesses, less so for others.

If your business doesn’t require specific location considerations, that could be an advantage and
you should definitely note it here.

If you have already chosen your location, describe the highlights—you can use some of the factors
outlined in the next bullet as a guide or other factors that are essential considerations for your
business.

If you don’t yet have a location, describe the key criteria for determining a suitable location for your
business.
Consider the following examples (note that this is not an exhaustive list and you might have other
considerations as well):
What kind of space are you seeking and where? Is there a particular area that would be especially
desirable from a marketing viewpoint? Must you have a ground-floor location? If so, must your location
be easily accessible to public transportation?
If you are considering a specific site or comparing sites, the following may be important: How is the
access/traffic flow? Are the parking facilities adequate? Is the street lighting sufficient? Is it close to other
businesses or venues that might aid in drawing the type of customers you seek? If it is a storefront, does it
attract attention or what must be done to make it attract the type of attention you need?
If signage is appropriate for your business: Are there local ordinances concerning signs that might
adversely affect you? What type of signage would best serve your needs? Have you included the cost of
signage in your start-up figures?
[BUSINESS PLAN TITLE] – [SELECT DATE]
3
Interior
For some businesses, the interior of the business site is as important as the location. If that is the case for
your business, describe what makes yours work well.
How have you calculated the square footage you need? Have you done advance planning to ensure
that you will get the most of your space, such as what will go where?
Are there any special requirements/modifications to the space that you will have to construct or install?
Do you need landlord or other permission to do so?
If applicable, how will you display products? Does the layout have flow/features that contribute to the
ambience and/or potentially help to increase sales?
Describe any special features of your business interior that you feel give you a competitive edge over
similar businesses.
Hours of Operation
Self-explanatory, but important for such businesses as retail stores or seasonal ventures.
Products and Services
Describe your products or services and why there is a demand for them. What is the potential market?
How do they benefit customers? What about your products or services gives you a competitive edge?
If you are selling several lines of products or services, describe what’s included. Why did you choose this
balance of offerings? How do you adjust this balance to respond to market demands?
For product-based businesses, do you have or need inventory controls? Do you have to consider “lead
time” when reordering any items? Do you need an audit or security system to protect inventory?
Note:

If your products and/or services are more important than your location, move this topic before
location and hours of business.

If you are providing only products or only services, delete the part of this heading that is
inappropriate.
Suppliers
If information about your suppliers—including your financial arrangements with them—plays an important
part of your business, include the relevant information in this section.
Service
Whether your business products or services, use this section to address the level and means of service
that you provide to customers, before, during, and after the sale.
How do you make your service(s) stand out against the competition?
[BUSINESS PLAN TITLE] – [SELECT DATE]
4
Manufacturing
Does your business manufacture any products? If so, describe your facilities and any special machinery
or equipment.
Without revealing any proprietary information, describe the manufacturing procedure.
If not already covered in the Products and Services section, describe how will you sell the products you
manufacture—Directly to the public? Through a wholesaler or distributor? Other?
How will you transport your products to market?
Management
How will your background or experience help you to make this business a success? How active will you
be and what areas of management will you delegate to others?
Describe any other people who will be/are managing your business, including the following:

What are their qualifications and background? (Resumes can be included in an Appendix.)

What are their strengths or areas of expertise that support the success of your business?

What are their responsibilities and are those clearly defined (particularly important in partnership
agreements)?

What skills does your management team lack that must be supplied by outside sources or by
additional hiring?
If your business has employees, describe the chain of command. What training and support (such as a
handbook of company policies) will you provide to employees? Will you provide any incentives to
employees that will enhance the growth of your company?
If your business is a franchise, what type of assistance can you expect, and for how long? Include
information about operating procedures and related guidance that has been provided to you by the
franchiser.
Financial Management
As you write this section, consider that the way company finances are managed can be the difference
between success and failure.
Based on the particular products or services you intend to offer, explain how you expect to make your
business profitable and within what period of time. Will your business provide you with a good cash flow
or will you have to be concerned with sizeable Accounts Receivable and possible bad debts or
collections?
The full details of your start-up and operating costs should be included in the Appendix. However, you
can reference appropriate tables, charts, or page numbers as you give a brief, summary accounting of
your start-up needs and operating budget.

Start-up needs should include any one-time only purchases, such as major equipment or supplies,
down-payments, or deposits, as well as legal and professional fees, licenses/permits, insurance,
renovation/design/decoration of your location, personnel costs prior to opening; advertising or
promotion
[BUSINESS PLAN TITLE] – [SELECT DATE]
5

Once you are ready to open your business, you will need an operating budget to help prioritize
expenses. It should include the money you need to survive the first three to six months of operation
and indicate how you intend to control the finances of your company. Include the following
expenses: rent, utilities, insurance, payroll (including taxes), loan payments, office supplies, travel and
entertainment, legal and accounting, advertising and promotion, repairs and maintenance,
depreciation, and any other categories specific to your business.
You can also include information (or cross-reference other sections of this business plan if covered
elsewhere) about the type of accounting and inventory control system you are using, intend to use, or,
where applicable, what the franchiser expects you to use.
Start-Up/Acquisition Summary
Summarize key details concerning the starting or acquisition of your business. (If this is not applicable to
your business, delete.
As noted in the preceding section, include your table of start-up or acquisition costs in the Appendix.
Marketing
How well you market your business can play an important role in its success or failure. It is vital to know as
much about your potential customers as possible—who they are, what they want (and don’t want), and
expectations they may have.
Market Analysis
What is your target market? (Who is most likely to buy your products or use your services?) What are the
demographics? What is the size of your potential customer base?
Where are they? How are you going to let them know who and where you are and what you have to
offer?
If you believe that you have something new, innovative or that isn’t generally available: How do you
know that there is a market for it—that people are willing to pay for what you have to offer?
Consider the market you are trying to reach: Is it growing, shrinking or static?
What percentage of the market do you think you will be able to reach? How will you be able to grow
your market share?
Note: You might include a chart, such as the one that follows, to demonstrate key points about your
market potential at-a-glance.
[BUSINESS PLAN TITLE] – [SELECT DATE]
6
Local Market Growth
% growth over prior period
40%
Potential Customers
35%
New Homes
30%
New Businesses
25%
20%
15%
10%
5%
0%
2008
2012
2016
Market Segmentation
Is your target market segmented? Are there different levels within the same type of business, each
offering a difference in quality, price, or range of products?
Is this market segmentation governed by geographic area, product lines, pricing, or other criteria?
Into which market segment will your primary business fall? What percentage of the total market is th …
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