SOLUTION: THMT 3355 MSVU Delivering the Contemporary Tourism Product Discussion

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Delivering the Contemporary Tourism Product – Destination




Delivering the Contemporary Tourism Product – Destination
The core element of tourism is the destination. A destination is a complex part of tourism
because different people have different interpretations of a location or place. A specific location
can only be referred to as a destination if it is visited. If people don’t visit, then it is not a destination.
Destinations take up varying levels of representation. A destination can be defined differently; it
could be a socio-cultural entity with tradition, history, and people’s way of life. A destination can
also be a concept of a place or the perception of a place as it appears in tourists or potential visitors’
minds. It could be a single entity or a collection of many tourist’s operations. A destination can
occur naturally, or it can be constructed. Constructed destinations include cities, towns or resorts,
and hotels. The natural destinations are places where magnificent features have been formed as a
result of natural processes. These include mountains, beaches, caves, etc. Destinations can be
scaled from international, national, regional, and subregional.
The destination places could be a location or a locale. A location refers to a specific point
on the earth’s surface, while a locale includes a physical setting for people’s actions, interaction,
and social relations. A locale refers to a view, a scene, or a representation of a view, basically
known as ‘scapes.’ The scapes could be servicescapes, landscapes, experience scrapes, or
streetscapes. A scape is a physical environment where tourists get to enjoy a consumer experience.
They are designed to encourage consumption by satisfying the desires of the consumers, who are
the tourists. Designscapes use regeneration areas in cities to design and create an identity for the
place. Landscapes are portions of the earth that is worthy to gaze upon. To acknowledge landscape,
the consumer’s background is important, and the environmental, cultural, and political process of
the destination is crucial. Servicescape is all about pleasant service encounters in multiple locations
such as the hotel, airline, and other areas that offer service. Experiencescape is all about the



experience produced by the landscape. They are strategically planned and designed to impress the
A destination should bring out a sense of place. This means that the place should be filled
with emotion and meaning. The tourists should be able to get a perception of the place (Risteskia,
2019). A destination may not be a single place, but it could also incorporate other entities. A good
example is Route 66, which is a tourist destination that runs across nine states. A destination should
have a resource base. A resource base means that they should have an environment that attracts
tourists or have the necessary infrastructure for a tourist experience. The consumer determines
what constitutes a resource in any destination, and therefore it can change over time. In conclusion,
for a destination to attract tourists, it needs a physical and cultural attraction, proper infrastructure,
proper facilities and services, and information service.



Risteskia, M., Kocevskia, J., & Arnaudov, K. (2012). Spatial planning and sustainable tourism as
a basis for developing competitive tourist destinations. Procedia-Social and Behavioral
Sciences, 44, 375-386.

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Spatial Planning and Sustainable Tourism as Basis for Developing Competitive
Tourist Destinations
Article in Procedia – Social and Behavioral Sciences · December 2012
DOI: 10.1016/j.sbspro.2012.05.042





3 authors, including:
Michael Risteski
University “St. Kliment Ohridski” – Bitola

Some of the authors of this publication are also working on these related projects:

Sub-Strategy for Traditions and Events in the Republic of Macedonia View project

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Social and

Procedia – Social and Behavioral Sciences 00 (2011) 000–000

Service sector in terms of changing environment

Spatial planning and sustainable tourism as basis for
developing competitive tourist destinations
Michael Risteskia, Jordan Kocevskia, Kliment Arnaudov *

Faculty of Tourism and Hospitality – Ohrid, University “St. Kliment Ohridski” – Bitola, Kej Marshal Tito 95, Ohrid 6000,
Republic of Macedonia

It becomes evident that the increase and expansion of tourism markets, also the creation of larger and more numerous
tourist destinations, or the growth of the overall tourism industry which is expected to advance in the coming decades
as never before, will cause enormous effects on the economy, cultural identity, as well as on the physical
environment. It is required on a global level, to adequately distribute the development of tourism resorts and
destinations, as well as to deal with the dangers that can arise and are related to overcrowding which can cause
unsustainable development of the most visited and most attractive tourism places. The aim of the paper is to present
the importance of the contemporary changes in tourism which requires adaptation of all participants in the creation of
the tourism offer in given destinations. The destinations start to be considered as complex wholes with an aim to
ensure competitiveness on the tourism market. Sustainable tourism has become a separate category of selective
tourism offer. Destinations become to be a set of joint tourism products and services, which implies the active
participation of all stakeholders. New concepts for achieving competitiveness have been developed such as:
development of sustainable destinations, destination management planning and implementation of integrated quality

© 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of [name organizer]
Keywords: spatial planning; sustainable tourism; sustainable destination; destination management planning; integrated quality

Michael Risteski. Tel.: +389-72-227-414.
E-mail address:


Michael Risteski/ Procedia – Social and Behavioral Sciences 00 (2011) 000–000

1. Introduction
Tourism, observed as a complex social and economic phenomenon, has risen to unprecedented levels
of development and prosperity worldwide.
The past few years, the travel and tourism industry had to face a series of unpredictable events. The
political uncertainty, terrorism, the variation and variability of consumer habits and demands, the
economic turbulences and so on, created various pressures on the industry. In an effort to adapt to a
changing marketplace, the travel and tourism industry had to restructure and refocus its efforts. While
business plans have become shorter, more governments began to realize that they can not leave the
growth and development of this industry only to chance. On the other side, the increased global
awareness for these issues represented a huge opportunity for prospective directions in the industry.
Noticeable is the shift in thinking about sustainable development and proper spatial planning as well as
their impact on tourism and the mutual connection between them.
The providers of tourism services tend to offer such products and services that correspond to the given
tourism needs of the consumers, who in a way “unite” themselves due to some mutual and specific
necessities. Taking into account the geographical principle of determining the tourism market, we can
define tourist destinations – spatial integrities where all transactions are occurring and are executed.
It becomes evident that the increase and ex…

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