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Persuasion is the act of convincing other people to change their perspective or point of
view (Ham, Nelson & Das, 2015). Also, it aims at convincing people to agree to a certain
commitment, to buy a certain product, or to take a certain course of action. Persuasion can be
done either orally or through a written method. Both oral and written convincing skills are
greatly valued in the workstation. One of the areas where persuasion is increasingly needed is
in marketing. Sales or marketing in itself is a form of persuasion. However, this skill is used
in numerous other positions as well. Managers are also required to have enorm…
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