SOLUTION: University of California Los Angeles Gestalt and Visual Structure Narrative Essay

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Running head: CONCEPT ANALYSIS

1

Concept Analysis
Name
Course
Tutor
Date

CONCEPT ANALYSIS

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Concept Analysis
Perception (Largely visual perception

Sub-section

Answer

Define

Concept: Color perception theories. Color perception theories address how
people see color. While it may appear straightforward, individuals may see
color differently so that they attach different meanings of top color. The
role of color perception theories is not to assess the incident properties of
light but to enhance the understanding of the visual perception of materials
and objects in the human environment (Witzel & Gegenfurtner, 2018).
Thus, it is possible that individuals may have a different perception of
similar objects and materials.

Compare

Looking at both sites, it is evident that color and light have been used
varyingly to achieve diverse results. While Ritz-Carlton uses bright light
with color pictures to depict the facilities, Super8 uses a rather dull color to
present its facilities. Evidently, the use of these color choices is meant to
have varying effects on the visitors to the websites. The color would have a
direct impact on the perception of facilities. In the long run, the color used
in the websites is likely to influence the choice of whether or not
individuals will select one hotel over the other.

Articulate a

The goal is to create a perception of the facilities using color. Thus, even
before individuals make a visit to the hotels, they may have a rough idea of
what they are likely to meet.

goal
Sketch a
modification

Before:

After:
Note: The second image has a different shade of color that is less bright
than the original image. The second image does not present a very clear

CONCEPT ANALYSIS

3

image of the facility.
Explain

I added a different shade of color to the second image. The impact of this
adjustment is that it creates an impression that may make it possible for one
to raise a debate about whether or not the material presented represents the
same thing. It is critical to note that the central issue in color perception
theories is the ability of people to perceive the same thing differently
because of the changes in color. For example, one may say that the first
hotel is more beautiful than the second hotel based on the impression
created on them by the color changes. Thus, this change demonstrates how
color may be used to alter the human perception of materials and objects.

Define

Peripheral vision: This is the ability to see objects that are outside of the
direct line of vision (Wolfe et al., 2017). On many occasions, individuals
are able to see objects outside the focus of their eyes. For example, when
one is driving a motor vehicle, it is possible for them to see objects outside
of the road where their vision is focused. The nerve cells that are located
outside the macula (a part of the retina), which are called rods, are
responsible for peripheral vision. The rods are responsible for low light
vision and night vision, but they are not sensitive to color.

Compare

Looking at both sites, it is evident that they have used light differently to
enhance the application of peripheral vision. The Super8 website applies
low light, and the effects of this are that it allows the sight of the viewers to
see more than what had been intended to be projected. On this website, a
visitor may see the little details of the objects presented at every corner of
the pictures. On the other side, Ritz-Carlton has used bright light that
allows the viewer to focus only on the main objects presented in the image.

Articulate a

My goal is to make use of the viewers’ peripheral vision ability so that they
may see as widely as possible in low light or in darkness.

goal
Sketch a
modification

Before:

After:

CONCEPT ANALYSIS

4

Note: The second image has light and bright decreased.

Explain

Reducing the brightness on an object affects the visual effect of the object
to the viewer. In a bright image, as in the first one, one does not struggle or
strain to see any aspect of the object that is being presented. With the light
or brightness reduced, the eye will enhance its functionality so that it can
see the object clear. This is the time when the rods come into play so that
the eye can see beyond the focus of the vision. In the second image, one
would have to strain the eye a little bit to se…

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