SOLUTION: USF Ethics Issues as Reflected by Existing Products Reflection & Analysis

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SOLUTION: USF Ethics Issues as Reflected by Existing Products Reflection & Analysis 1

Attached.

Running Head: FACE MASKS

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GEA1 – Reflection 1
Reflection & Analysis of Ethics Issues as Reflected by Existing Products
Student’s Name
Instructor’s Name
Institution Affiliation

FACE MASKS

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Executive Summary

The report focuses on the analysis of ethical issues reflected in the production and
purchasing of facemasks. Before the coronavirus pandemic, most people did not use facemasks
as they were only needed by clinical physicians and other special case people like patients and
painters. Facemasks are used as a mode of protection from inhaling harmful substances. To
understand consumers’ different preferences and purchasing behavior, the researchers adapted
the focus group study to qualitatively get in-depth information on the belief, attitudes, and
behaviors of consumers when they purchase masks. The data was collected through listening,
observing, and recording the observations.
The study for the usage of face masks project entailed using a demographic survey with
other people being given questionnaires to fill in. this was important in getting the ideas,
thoughts, and opinions of the different people in a different context on face masks. The
production of facemasks was limited due to a concentrated market. Only hospitals purchased
masks at a continuous interval, but with the outbreak of the corona pandemic, many other
companies joined the primary facemasks production firms to meet the high demand by
increasing production. The main factors identified to be influencing the purchasing of face masks
are popularity, quality, and affordability. Before corona’s outbreak, medical practitioners’ masks
were simple, but with high demand, producers have assimilated different product differentiation
techniques to gain a competitive advantage in the market while attracting customers. There are
different facemasks in style and type available in the market. The report analyzes how the
product addresses ethics, responsible consumption, and environmental impact and diversity
issues.

FACE MASKS

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Table of Contents
EXECUTIVE SUMMARY ……………………………………………………………………………………………… 2
Introduction ……………………………………………………………………………………………………………………. 4
Importance, strength, and limitation of using focus groups…………………………………………………… 4
Factors influencing product preference and purchase ………………………………………………………….. 4
Reflection of ethics by the product ……………………………………………………………………………………. 5
Ethnicity, culture, and economic stature influence product selection …………………………………….. 5
How face masks addressed ethics ……………………………………………………………………………………… 6
Addressing responsible consumption ………………………………………………………………………………… 6
Environmental impact and sustainability of facemasks ………………………………………………………… 6
Diversity issues in facemask production and transition of local ethnic to the global community.. 7
Similarities or differences between your reference group and your ethnic/cultural/economic
group …………………………………………………………………………………………………………………………….. 7
Conclusion …………………………………………………………………………………………………………………….. 7

FACE MASKS

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Introduction

Before the coronavirus outbreak, it would have been hard to see someone wearing a face
mask in the street; physicians majorly wore them at the hospital. However, as of now, facemasks
have become part and parcel of human life. The enterprises producing this product had a limited
market of health physicians and other people who needed special reasons such as painters and
patients. The marke…

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